In a previous post, I suggested that when presenting ideas, or solutions, you shouldn’t give away the shop too early. In other words, don't open up with the idea, or the solution. You should take your time and provide the idea or solution as a "reveal".
The most effective structure, I've found, is to build from the problem, to the strategy, to the idea or solution.
However, when you are making a speech to a large audience (as opposed to a presentation to clients or colleagues), you want to start BIG.
You want to grab the audience's attention right from the start. To get them involved or engaged or 'onside' with your opening.
Don’t let the audience sit there wondering “where is this going?” Hit them hard, and hit them early. Get your best stuff in at the start – particularly if it’s funny. If you think your best stories, or examples, or points need a build up, then write a high-impact opening.
What do I mean? Copy Beyonce.
Did you see her at Glastonbury? Many people wondered whether she was a big enough star to headline the festival. Then she opened with “Crazy in Love” – her biggest hit – and we got our answer. Her second song? “Single Ladies (put a ring on it)” – her next biggest UK hit. The crowd goes wild, and she’s in total control of her audience.
That’s where you want to be – in total control of your audience. So open with your #1 hit.
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