Wednesday 3 August 2011

Does where you work affect how you think?

I've worked in lots of different offices, and visited many more. Wide open, light and bright. Crowded, dingy and dark. On my own, with a partner, and in a team.

In every place I've worked, a key priority was to come up with ideas. Whether it was for running the team, working with clients, or new marketing campaigns. In every office, we had ideas. But in some of them, we had more ideas - and better ideas - than in others. Over the years, I've become convinced that Environment (or at least how you work with your Environment) is a key cultural condition of creativity.

A great environment contributes to the generation of ideas - and a poor one works against it. Working in a box isn't really conducive to thinking outside it.

Not all of us can work at Google (take a look at their office by putting in "images for google offices" on, er, Google). Or First Direct (the only contact centre I've ever been in where the environment is calm, relaxed and casual). Or even a groovy ad agency with a blue sky painted on the ceiling of the "thinking room".

But we can all improve the way we use our office environment to improve the way we think.

Get away from your desk Sitting in the same place, in the same position, surrounded by the same people, screen and furniture does no good for your creativity. Go for a walk round the building. Switch desks with someone else for a while. Find an empty meeting rooms and work there - cover the walls in flipchart paper and scribble! And while you're at it ...

Go for lunch I know, I know, you're busy. And everyone else eats at their desk. And anyway, that's the only time you have for Facebook. Stop it! Go somewhere new for lunch. Just a new sandwich bar, or the park, or by the river or canal, will make it much easier for you to think. At least once a week, take lunch Al Fresco instead of Al Desko. (Sorry).

Enhance what you have  OK, so you may not have a budget for repainting, knocking down a wall, or even a sofa or mini-football table. But when you need to come up with ideas, all you need to do is change what you have. Find a quiet corner and listen to some music (especially music you don't normally listen to). Surround yourself with creative stimulus (new postcards, pictures, books, magazines). Put up photographs that inspire you and energise your creativity (mine include David Bowie, Eddie Izzard, Paolozzi, Bob Marley and Dali).

Find what works for you, and use it. Some people think creatively when surrounded by colour, natural light, noise, stimulus. For others, they need to get away from that and move to a quiet, all-white room.

Look at what's around you when you find yourself getting ideas, and replicate that in your workplace.

Environment is just one of my 3 Cultural Conditions of Creativity. I'll be talking more about it (and the other conditions, tools and techniques) in the Headsurfing public seminars I'm running this month in Edinburgh (23rd August) and London (30th).

At £190 for Edinburgh and £230 for London they're great value - I'll deliver a full day of creative inspiration, new tools and techniques, attitudes and behaviours that will help you become instantly more creative.

If you'd like to come along, let me know as soon as you can - the last workshops sold out completely.