For almost everyone – and most companies and organisations – money is tight. Spend is restricted, budgets are down – even if cash is still available, we’re asked to do more with it than we ever did before.
But time is even tighter. Deadlines are shorter, demands are greater, and there’s just no time to sit, and think, and ponder.
And a lack of time almost inevitably means a lack of ideas. At least, a lack of good ideas. Ideas need time to develop, to grow, to flourish.
Anyone can come up with an idea quickly. But that idea won’t be great. A great idea – one that is innovative, or game-changing, or unique – won’t be your first idea. It will be the idea you thought of when you stopped thinking about the problem. It will come to you when you least expect it.
So you need to give yourself time to think – and time to not think!
I know you can give me an idea by tomorrow. But you can give me something great if I allow you a little more time to ponder.
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