Facilitating a brainstorm - managing the outcomes

The final responsibility of the facilitator of a brainstorm or meeting is manage the outcomes - to make sure that the session has achieved its objectives, and that you have the right outputs in the right format.

The first stage in managing outcomes is to manage expectations in the first place: to know what you want to achieve; to ensure all concerned are agreed on objectives; and to know what the next stage in the process will be.

So have clear in your mind what the outcomes must be. Are you looking for some initial thoughts that can be worked up later? Or a decision on what course of action to take (in which case this meeting isn't for generating ideas, but rather evaluating them)? Do you want the ideas to be pretty substantial in terms of 'completeness'?

And presumably, at least part of the outcomes required will be an action plan to move on to "next steps".

Make sure you have captured ALL the ideas generated - or if the teams have come up with a load of ideas which were not shared, get them to type them up and email on to you. And give them a deadline!

Set aside some time (a couple of days later) to go through these additional ideas - there's always a chance you or the team missed an absolute cracker when you went through them the first time.

Group the ideas together on a whiteboard or on post-it notes. You're looking for themes, big ideas, concepts "with legs".

Get some initial feedback on favourite ideas - but be aware that the group intellect "tends to the norm". In other words, in groups we tend to select the more obvious, instantly recognisable ideas rather than the innovative or unusual ones.

To counteract this, give everyone a few votes - say, five. They have to look at the ideas boards, on their own, then allocate votes as they see fit (for example: two to one idea, and one to three others; or all five votes to one idea). Then they go up one at a time and allocate the votes as written down (or they hand their scoring sheet to you). In this way, you don't get everyone simply following each other once one idea becomes the favourite.

And finally, make sure you share next steps with everyone. People will be happier - and will remain engaged with the project - if they know what's going to happen next.

If you follow these steps, your meetings and brainstorms (and the ideas generated) will be better, faster - and more effective.