Friday 1 July 2011

Facilitating a brainstorm - managing time

As Douglas Adams said, "Time is an illusion. Lunchtime doubly so". 

It may be an illusion, but time is the most expensive resource you use up while running a meeting or brainstorm. Think of all those expensive colleagues sitting round the table (or lolling on sofas, or stretched out on rugs in the park - where do you hold your brainstorms?). All watching the clock. All trusting that their time is appreciated, and being used well. 

The key to using time well is to have a plan, and stick to it. Sketch out an agenda that covers the key 'events' in the brainstorm - the introduction, the thinking part, the switching of teams, the harvesting of ideas, the summarising at the end. How long will each take? How much will you need to allow for  sessions that are going so well you that don't want to stop?

You needn't share the agenda in detail - although it is a good idea to give your participants a rough idea of where you're going and what you'll be doing. And give deadlines and outlines - saying things like "We'll now break into pairs for a twenty minute challenge". 

Stick to the deadlines. Don't wait for everyone to come back into the room (physically or metaphorically) on time - go get them. In fact, go get them five minutes early - so that they don't delay the re-start by deciding then to go to the loo!

Have the agenda in sight, and in mind, throughout the meeting. Try not to over-run - if you think you might, pick up the pace. 

Keep the tempo up - this raises the energy in the room and seems to contribute to quicker thinking. It also stops everyone taking time for idea evaluation instead of idea generation (evaluate later is one of the golden rules of creative thinking). 

And if you want to earn the undying admiration and love of all concerned, finish ten minutes early. Every time a meeting finishes early, a lovely fluffy kitten is born. 


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