Thursday, 14 October 2010

Presentation Tip - You must end on time

There’s a Bob Monkhouse line popular with after-dinner speakers that your duty is to “Stand up. Speak up. And shut up”.

It makes a valid point. One of the first things an audience wants from you as a speaker or presenter is for you to stop talking.

Especially if the conference, event or pitch is over-running, they want you to finish on time. If you can cut your presentation down to the time remaining until the close, they’ll love you for it.

You may wish to aim for this and then ask if they’d like more, but leave it up to the audience.

Don’t simply think “I was given an hour, so I’m going to take an hour”. Audiences don’t like you taking them over time, whether they are leaving to go home, desperate for the loo or (heaven forbid) you stand between them and a free bar.

I failed on this point recently. I was given a very prestigious keynote spot for an audience of professional speakers. It was a big moment for me – I was closing the conference, and had just been made a Fellow of the organisation.

I had a great time. Such a great time I forgot it’s about them, not me. I over-ran, and some marked me down for that. Rightly so.

It doesn’t matter how much fun you’re having, or how much fun you think they’re having. Finish on time. And let them come up to you afterwards and say “I could have happily listened to you for much longer”.

Incidentally, if it’s a paid speech, check with the person paying your fee first. It may be that they’d rather move the end-time so that they get the full time for your fee!

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