Having a process in mind will allow you to know where you are, keep the session buzzing, and help you manage the session towards the required outcome, whether that be a raft of ideas or an agreed plan of action. It's not about restricting the natural flow of the meeting, but more that a process or structure will help people concentrate on doing the right things at the right stage of the session.
Well begun is half done as Mary Poppins said. So starting the session well will pay dividends in participation and commitment. Get everyone together, and make sure you give them a heart-felt welcome and thank you for coming. Then make sure you make a statement of objective (what do we want the meeting to achieve), requirements (in what format do we want the outputs - outline ideas, agreed plans, recommendations for others?) and time - when will the session end?
Make an agreement, too, on ground-rules. This will make it easier for you to 'police' the session, and to bring people back when the meeting strays off-track. This should include "No judging or criticising ideas at this point" and also what to do with mobile phones. My own approach is often to have phones off, but allow access to them at regular intervals. Of course, if anyone really must have their phone on, then you really must allow it!
What's YOUR problem? Before the idea generation begins, it's worth restating the challenge, problem or brief you are there to answer. But please, don't read out (or distribute) a closely typed, multi-page written brief, Make your statement of the challenge short, sharp and to the point. The aim is to create, not sedate.
Ready? Steady? THINK! Now you are into the meaty part of the session, getting them thinking, talking, swapping ideas, linking ideas together, and building on each others' ideas. Keep the energy up by switching the group around - work them in pairs, then altogether.
Make sure that every idea is being captured (have post-it notes, flipcharts and markers in abundance!).
Use creative thinking tools and techniques (like Speedthinking, Reframing and Unconnecting on my Headsurfing website).
And keep an eye open for people judging and evaluating ideas instead of generating them. Watch out for phrases like "We don't have the budget" or "I can't see how that would work". Or, of course "That's complete rubbish. Just leave the thinking to me"!
It's harvest time. Collect all the ideas that have been generated. At this point, you could start to evaluate and judge the ideas - perhaps splitting them into groups of "definite", "potential" and "not at this stage".
You might want to involve the participants, using some simple voting system such as giving them five 'votes' to split as they like.
However, don't close off the decision making process here - or, indeed, the idea generation process. There's every chance that you - or some of your participants - will continue to have great ideas once the meeting is over. Make sure they are aware of this - and ask them to make sure they write any ideas down and pass them back in to the process later.
Tell them what's next. Many people feel frustrated at a lack of engagement following the session. So let them know what the plan is for "what's next" - and if at all possible, report back to them with what happens to all those great ideas.
Managing the process well can keep you on track, on brief, and on target to achieve your objectives. In the next part of this series, I'll help you deal with the human side of the session - Managing People.
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