There was a great interview on TV the other day with Neil Young, one of my all-time favourite musicians.
With Neil, it's all about the music - nothing else matters. Indeed, time and time again he has cancelled gigs, fallen out with colleagues, and upset fans because the muse has struck - and Neil always, always, follows his muse.
I suspect this is a common trait among highly creative people - as is one of his other habits: reinvention.
Talking about Crosby, Stills, Nash and Young, the supergroup he joined in 1969, he said "You can only be 'that band' for so long before you have to do something else. You can't just do it again. It doesn't work. It couldn't, even if we wanted to."
Neil Young's career is a monument to successful reinvention - Buffalo Springfield, CSN&Y, Crazy Horse, countless solo hit albums, even creative collaboration with Devo (yes, I said Devo) which led to one of his finest songs - Hey Hey, My My.
Reinvention - that's the key to Neil Young's creativity. And indeed, it's the key to all creativity.
Highly creative people constantly reinvent themselves. They look for every opportunity to learn new things, experience new stimulus, take new approaches. Reinvention is something that highly creative people apply not only to the brief, the work, the brainstorm. They also apply it constantly to themselves.
So, what are you going to do to reinvent yourself?
What new skill could you learn? What new experience could you take on? What new YOU could you create?
Friday, 28 May 2010
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