It was transfer deadline day yesterday across European football, with last minute deals bringing in new players for many teams. The principle behind most transfers was to freshen up (and strengthen) the team for the second half of the season.
It got me wondering - who would you add to your team in order to freshen it up and strengthen it in order to create a title-winning performance in 2010?
Perhaps you need a world class striker - someone who can sniff out opportunities, pounce on them and stick them in the back of the net? Or a classy midfielder, elegant, intelligent, linking people, resources and parts of the team together. Or perhaps your challenges are more pressing, and you need strength in defence: someone who isn't scared of hard times, is willing to stand up and be counted when your backs are against the wall.
I'm sorry, using football as a metaphor always brings me out in cliches.
The point is, few teams have the opportunity to go out and recruit all the various people they might need. So when it comes to generating ideas and solving problems we all need to be flexible, taking on different roles as the need arises.
Think about how highly creative people work. Do what they do. Think like they think. Take a look at www.headsurfing.com for some ideas on how to do this.
Next time you are in a brainstorming session, don't just sit there with the same old gang round the table. Imagine you'd just spent a fortune on bringing in the world class team you need - and think like they would!
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